Granville Island Works - The People that make Granville Island

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Longliner

Seafoods Ltd.

Owned and operated by the Moorehead family, Longliner Seafoods Ltd. traces its roots to Jim Moorehead’s career as a commercial fisherman. Jim started his career packing clams as a boy, and eventually became skipper of The Sleep Robber in the Bering Sea.

When he bought his own boat in 1976, Jim decided to open a shop in the Granville Island Public Market, where people could watch the crew unload and cut 300 pound halibut. Eventually, Jim’s attention shifted to running the Longliner Seafoods store full time, which stands as one of the only Granville Island shops still under its original ownership.

Longliner carries only the highest quality seafoods, including wild BC salmon smoked and fresh, and fish packed for worldwide travel. Most of of their product is sourced from families and fishermen that the Moorehead family has worked with for over 25 years. Having been in business for almost 30 years, there are now three generations of Mooreheads working to continue the family tradition.